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After hearing about KY Brand’s new Yours & Mine couples lubricants, I was mildly intrigued. After seeing a few more ads in magazines and one semi-funny commercial, I decided to investigate via Google.
What I found was an intricately designed website that made this lube look like the kind that astronauts would use… if they found time to do the dirty while in orbit. Extra-curricular NASA activity aside, I decided I had to try it.
I went to my local Target, dragged my boyfriend to the pharmacy aisle and asked if he was game to test drive it. $18.09 (!!!) later, we were opening up our high tech pleasure pack.
The box reflects the same “couples only” mindset that all the other marketing for this product does, which I find pretty inconsiderate of any loyal single KY customers. Slogans for Yours + Mine include “The best thing to happen to sex since love” and “It takes two…To make magic. To make love.” KY makes no effort to sell this product to those engaging in casual play.
The lubes come in 1.5 oz test tubes (they’re a lot smaller than I thought they’d be, considering the price) that faintly glow in the dark. This unnecessary (but awesome) trait earns the product bonus points with me and boyfriend, as both of us are easily amused.
Boyfriend, a biology major, gets into the whole playing scientist scheme with the test tubes and obeys the box’s directions to use “Mine” (the pink one) on me, while I use “Yours” (blue) on him.
I catch a whiff of “Mine” and am suddenly wary of the fact that it smells distinctly of Novocaine, which would be a highly counter-productive ingredient in foreplay. “Yours” smells exactly like the bubbles I used to blow as a kid. Being that I am highly susceptible to distraction, this nostalgic smell throws off my mood.
When I regain my focus, I realize that “Mine” is cold, but not a jarring or unpleasant cold, just a tingly and novel sensation. Boyfriend says “Yours” doesn’t feel like much of anything, but to me it feels kind of warm? That could have just been heat from the friction, because as far as hand job glide goes, this stuff is useless.
We decide we’ve had enough of 2nd and 3rd base and go for the home run. I’m expecting the kind of fireworks and opera music the commercials promised. Surprisingly (and oh so pleasantly) I am not disappointed. This stuff seriously delivers on its guarantees of “an amazing reaction.”
Yet, despite the earth shattering orgasm, the stuff is still overpriced - especially compared to some other brands. Its main perk is that it is both cooling and warming, at precisely the right times, but it doesn’t smell that great, and is definitely not edible (a big complaint I got from boyfriend, as he’s used to our flavor of the day lubes). It is also slightly stickier, with more residue, than other lubes. So, for the same result, with a smaller price tag, consider using just warming or cooling lubricants; Yours + Mine only allows you to feel one sensation at a time anyways.
Another benefit of Yours and Mine is that it inspired my boyfriend and I to spend a little longer on foreplay, encouraged us to communicate the whole time about exactly what we were feeling, and definitely made the overall experience extremely…satisfying.
KY boasts that “different couples feel different sensations” when using Yours + Mine. Have you tried it? What sensations did you feel?
[Image courtesy of drugstore.com]
8 Comments
Aww that’s a pretty interesting idea. I’m liking the test tube and phallic looking design!
Personally I like Durex play massage lube or WET platinum silicone lube for handjobs and anything bottom related as it’s so much longer lasting.
Lube is just generally great!
http://factsandfriction.blogspot.com/
I think this entire product is offensive on a number of different levels. You touched on how couple-centric it is. What about the pink and blue bottles? This boy color/girl color thing is so 50s. Why is the bottle for her called “Mine”. Is he supposed to be possessing you? Or is it “Mine” because it’s expected for some reason that the girl will be the one to go buy the lube?
Not to mention, how does this make partnered gay and lesbian couples like me and my girlfriend feel? It’s a very hetero-focused product to be sure….
Based on her description of the product I think the sensations it creates is something that wouldn’t happen with a same sex couple. I am not sure they were trying to alienate gay couples, but rather creating a product to appeal to heterosexual couples.
I agree with Lauren, and do think people might be being a little too sensitive. The pink/blue colour scheme is based on gender stereotypes, but it’s a playful product that I don’t think people should get too hooked up on that - I’m sure thousands of people wouldn’t see that as a issue at all.
With the claim that it is a hetero-focused product, I don’t think that’s a bad thing. It’s not being homophobic, there are hundreds of different types of lubes including many aimed near exclusively at gay couples. This is a heterosexual and couple aimed product, but there are many more that are not.
http://factsandfriction.blogspot.com/
I agree that the product is alienating to pretty much anyone who isn’t in a committed, hereto sexual relationship. I couldn’t really touch on all the offensive aspects of it, but you hit the nail on the head, Natalie. If you check out the website, it has a very archaic “No sex without straight love vibe.”
Lauren’s right about the limited experience for same sex couples. I couldn’t really feel the effects of the blue, and my boyfriend couldn’t feel Mine at all.
Props to Jake for giving us a great link to other lubes though!
Nope, I’m with Lauren. I don’t think they’re trying to alienate anyone…I just think that it is a product aimed at hetero couples. I don’t see it as a problem since every time I visit an adult novelty store with my husband there are rows and rows of girl-on-girl porn, double-dildos, and anal lubricant marketed very specifically to gay men. I mean, different groups just have different needs and want different things - there’s nothing wrong with that.
Besides, think of the baby-boomer generation they’re reaching with this product…while us 20 and 30-somethings consider lubricant a very normal addition to our bedrooms, many 50 and 60-somethings have long thought of lubricant along the same lines as “kinky sex toys.” This advertising campaign kind of makes lube less risque in their minds, thus allowing KY to reach another demographic and sell more product.
While we’re at it lets change the name brand “Just For Men.” As a woman I find its being sexist, what about me?!? And Secret’s “Strong enough for a woman” I don’t think so: “Strong enough for humans” although that might alienate the extraterrestrials… (no pun intended) people seriously GET OVER IT! Get that humbug out your ass and realize that *gasp* products have target audiences and not everyone fits into every category! (shocking I know…) Find a product that fits your needs and shut the hell up.
I agree, but just because it was geared toward straight couples didn’t stop my boyfriend and I from going and getting some. It’s just for fun. Who cares if it says one is for him and the other is for her, I would figure you can always switch them. Just because it is targeted toward straight couples doesn’t mean it’s limited to them. If you want to try it, buy it. I’m sure they are not going to make you prove you are in a heterosexual relationship to purchase it.
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