I love Target. I get all my work clothes from there, plus all the generic little add-ons to my play clothes. I mean, is there anyone out there who isn’t obsessed with this store? So, when I took my weekly shopping trip there this weekend, I was totally stoked to see the newest addition to the Go International line!

I skipped through the aisles. I danced to the dressing room. I filled my cart with every last piece of the line from Richard Chai. His collection features clothes that range from business casual to Plain Jane casual. Chai’s fun yet subtle use of color runs throughout the line, while he still maintains a more sophisticated air than you would expect from a line at Target.

But, while this line has many good things to offer (the colors are fun without being over the top, most of the looks classic), it just fell short for me. (I know, I was surprised too!) A lot of the clothes felt a little too old and the cuts of the shirts made me feel shapeless. It also seriously lacked a fun and flirty side that previous Go collections flaunted. The summer line, for example, was all about, “Look at me! I’m flirty and sophisticated! Wouldn’t this outfit look great with a margarita?”

Chai’s line, however, whispers, “I was crashing with my grandma and raided her closet after I dropped dinner on my shirt.” It’s not as if anything in the line is un-wearable, just not a first-string choice.

I see where the designer was going with it but, in my opinion, it fell flat. Really flat. He confused sophistication with old age, repeated the same clothes over and over again and lacked any sort of inspiration. Although some of the items could be worked into any wardrobe most of it was just, blah.

Sorry, Target, but this line just didn’t do it for me. What’s next?!