As we’ve been talking about, October is National Breast Cancer Awareness month, a national campaign to promote early detection, education and understanding. Every year companies launch a bevy of products that promise to donate a portion of the proceeds to the cause. Most women love to shop, but shopping for a cause? Even better.

Before you head for the nearest mall, get smart. Hundreds of companies use October to boost their image (not to mention their profits) by connecting themselves to a good cause. Just because an item is anointed with the sacred pink ribbon doesn’t make it clear where the money from this product is going.

If you really want to make a real difference in the fight against breast cancer, volunteering your time or contributing to a great, reputable charity is the way to go. But if you’re in the mood to splurge (or stock up on office supplies, paper towels, lip gloss and home furnishings) read the fine print on those pink product labels.

In the meantime, here’s a peak at nine awesome items from brands that donate a significant amount to breast cancer charities

Celebrity Tees by Bop Basics
Shopbob has partnered with Denise Richards, Hilary Duff, Sophia Bush, Nicky Hilton, Cindy Crawford and Jamie King to launch Breast Cancer Awareness Month Tees. Each shirt has a unique design, with 50% of each sale going to Breast Cancer Network of Strength, an organization that provides emotional support to anyone affected by breast cancer. Its mission is to ensure that no one faces breast cancer alone. Read More »

Well, the good part about this week is that banks all around the world did not explode, some kind of bailout plan was passed (though don’t ask us to decode it), Sarah Palin and Joe Biden managed to be civil and keep their mouths from f*ckng up at their debate (plus, a new favorite catch phrase was born!), Jeremy Piven’s hotness did not wane, weed suddenly became good for us, and we found out the identity of the REAL Joe Six Pack.

Let’s see, what else happened that wasn’t completely sh*tty…?

Oh, right. We let our inner Halloween bitterness out and felt much better for it, uncovered the horrible undertones to Allstate’s advertising campagin, and learned how to love and protect our awesome boobs.

Unfortunately, there were some not-so-great things that occured this week — and we’re not talking about our realization that we hadn’t blended our make-up one morning. Our birth control flipped the crap out, we realized our college dining halls were nothing compared to these, and the fun of Elementary School seems so, so far away.

Whether your glass is currently nice and half full or running on empty, take solace in the fact that the weekend has arrived to provide us cold beers, fresh-baked cookies, and HBO’s True Blood (What? You don’t watch this show?! Dude…find a way).

October is the time to think pink as National Breast Cancer Awareness Month kicks off today.

According to the U.S. Centers for Disease Control and Prevention an estimated 182,460 new cases of invasive breast cancer are expected to occur among women in the US during 2008; about 1,990 new cases are expected in men.

Aside from skin cancer, breast cancer is the most common cancer in women in the U.S., and is the second most common cause of death among white, black, Asian, and American Indian women. It is the leading cause of death from cancer in Hispanic women.

While most college women don’t need to worry about developing breast cancer at such a young age (we won’t face the invasion of mammograms until our 40s), there’s still plenty we can and should do to protect ourselves. A  major study released in 2006 indicated that the number of new cases of breast cancer dropped significantly in the reporting period of 2002 to 2003. After 20 years of increases, this is incredibly exciting news and most likely directly correlates to new methods of early detection and prevention. Read More »