Leave it to the Swedes to solve a shopping enthusiasts biggest dilemma: the mirror.

You know the drill. You try on a new pair of jeans. You twirl in the mirror to check out how your butt looks but your neck just won’t cooperate to give you the best view. You can drag along friends who may or may not tell you the honest truth, or worse a boyfriend who just wants to make a break for it and get a soft pretzel.

So what’s a girl to do? The solution is in a new device called the DelayMirror. Created by scientists in Sweden, it’s a combination mirror, camera, computer, and plasma screen. As you turn, the camera snaps pictures and displays them on the screen so you can see how you look from every angle. The device made its debut in the UK at a popular retail chain today. So far the reviews have been positive.

I wonder what will happen when the DelayMirror makes its way to the states. Will seeing ourselves (and our imperfections) 360 degrees around make us even more particular about body image?

Too bad that thing can’t see the future.