Have you ever thought, “you know what? Screw traditional strapless bras, I want to squish my boobs into a semi-torture device!”

No? Well, someone has.

The Faveo Freedom Bra, invented by “scientist / business woman” Joanne Morgan, is supposedly the next best thing in undergarments, but looks to me like the next best thing in uncomfortable.

After buying a strapless dress and having no bra to wear with it, Morgan decided that instead of returning her purchase, she as going to whip something up herself. “I started to experiment with new ways to invent a bra.”

Morgan is quoted as saying, “I had my Eureka moment after a couple of glasses of wine.”

Her “Eureka moment” seems to consist mostly of a belty-strap thing that squeezes each individual boob and a piece of fabric that goes over the front. How this actually provides support or is even worth buying is beyond me, but maybe that’s just because I’m not a “scientist / business woman”.

Want to see more? Check out the instructional video after the jump! Read More »