Now that Kate Moss’s collection for Topshop is a few weeks old, London has a new fixation: the FitFlop. It’s a “biomechanically engineered” flip - flop that promises to “make your bum smaller and your legs leaner.”

FitFlops are supposedly so intense that the creators recommend wearing them sparingly at first, so not to exhaust or injure your legs. No testimonials yet as to whether FitFlops deliver, but they’re currently completely sold out across the UK and there is already an extensive waiting list for the next batch.

I know, I know, it’s upsetting — nothing worse than a waiting list — but you can take comfort in the fact that the FitFlops are hideous. They’re definitely the Uggs of summer.

See for yourself (and decide that you’d just rather go to the gym).