I have this distinct memory of being 6 years old and covertly trying to chew the hair of my Strawberry Shortcake doll. She smelled like chemically enhanced cupcakes, and I wanted to know if she tasted that way too.

She didn’t.

Even though she was devoid of sugary hair, I loved my Strawberry Shortcake, as well as the Saturday morning cartoon she starred in. All of her friends were named after cakes and pies, and that was awesome. Plus, all they ate seemed to be cake and pies. And S. Shortcake was covered in sparkles. Sparkles and cake. What else could a girl ask for?

Apparently, these days, girls ask for a lot more. According to the New York Times, toy companies are trying to update old 80’s brands for today’s kids who are way more media savvy than we ever were. Strawberry Shortcake no longer spends her days talking to her animals and making muffins. Now she has a cell phone. Oh, and all that cake and pie talk? Outlawed.

“…In keeping with contemporary nutritional concerns, the franchise will downplay the sugary dessert theme and move…“fruit-forward.”” Read More »