One of the things I hate most about being a girl is shaving. Guys have to shave their faces, yes, but they can also have beards, and there’s nothing wrong with a little stubble. Oh wait, there is? Gillette’s new ad campaign says, “no Fusion, no kiss.” Apparently, girls do not want to kiss men who have any stubble at all. So men need to shave it all off with Gillette’s new Fusion razor. I totally disagree.

Stubble can be sexy, right girls? I’m not really big on beards (though some girls are), but to me, there’s nothing at all wrong with a little five o’clock shadow.

Gillette’s new ad campaign is probably one of the worst campaigns I’ve seen in a long time, due to content and message. The interactive video basically tells guys to shave or all they’ll get from girls are handshakes. If you tell the video you don’t shave, a super annoying man describes way too many types of handshakes to you. If you tell the video you shave, they proceed to give you kissing lessons. The kissing lessons consist of women who are half dressed with their boobs hanging out, talking about kissing.

Right. Read More »