Now that Kate Moss’s collection for Topshop is a few weeks old, London has a new fixation: the FitFlop. It’s a “biomechanically engineered” flip - flop that promises to “make your bum smaller and your legs leaner.”

FitFlops are supposedly so intense that the creators recommend wearing them sparingly at first, so not to exhaust or injure your legs. No testimonials yet as to whether FitFlops deliver, but they’re currently completely sold out across the UK and there is already an extensive waiting list for the next batch.

I know, I know, it’s upsetting — nothing worse than a waiting list — but you can take comfort in the fact that the FitFlops are hideous. They’re definitely the Uggs of summer.

See for yourself (and decide that you’d just rather go to the gym).

Everybody’s favorite waif and occasional coke user, debuted her new clothing line at Top Shop this week. Shock me, shock me, shock me with your out of character behavior Ms. Moss. Is anybody really suprised that this fashion maven would team up with Topshop, the British company that manages to bring looks from the runway to stores in only a matter of weeks, at prices us mere mortals can afford? I didn’t think so.

This lady was behind the push towards high-waisted denim trend after all and was sporting skin tight jeans when the rest of us were still lounging around in boot-cuts.

I don’t care what anybody says, I salute you Kate. I think it’s postively swell that she would team up with Topshop, when H&M dropped her as the face of their campaign after those infamous pictures of her snorting the white stuff hit the press in 2005.

Let’s face it, isn’t H&M just a b-side version of Topshop after all? I would much rather sport similar duds of Sienna Miller and Kate Moss than deck myself in the weirdly business-like, yet clubby clothes from Madonna’s line at H&M. Does anybody really need a white leotard? Does Madonna even need a white leotard? Let’s be honest with ourselves folks. I hope those Swedes are kicking themselves right now. Read More »