[Make-up is wonderful, but it can also be confusing. There are so many shades and colors and sheens and reasons to wear it, that a girl can get completely lost attempting to find what fits her face best. What’s the best blush color for a redhead? How do you really put on lip-liner? Is there such a thing as too much eyeshadow?

In this weekly series, makeup expert Ali will use her makeup know-how to teach us all how to look flawless in class, out at a party, or grabbing coffee with that cutie from Psych 101.]

In order for makeup to keep you looking fresh and beautiful you need to keep up with fresh products. Yes, it can be a sad day to throw out your favorite MAC eyeshadow because its time has expired, but it is necessary for your skin and your overall look (and feel). Below is some important information about how long your makeup should last, and how to stretch out its shelf life. And don’t worry - we won’t judge you if you hold a moment of silence for your favorite products whose time has come.

Mascara: With such close contact to your eyes, mascara is likely to acquire bacteria and, as a result, should be thrown out after 3 months. Don’t believe me? Smell it. Go on, do it. If the mascara is ready to go you’ll notice a different smell, not to mention the mascara will likely not go on as well. Throw it out!
Foundation: Liquid and condensed powder foundations will likely become cakey or cracked after 6 months to a year and then it’s time to toss em. Loose powder foundation will likely last a little longer. Similar rules apply to blush. Read More »