On a recent trip to my neighborhood drug store to make my bi-monthly hair dye purchase, I noticed among the usual options of Garnier and L’Oreal and Clairol a brand I had never seen before: Betty Beauty. I paused in my perusing to take a closer look and realized that Betty Beauty hair dye is intended not for the hair on your head but, in fact, the hair on your cho-cha.

Huh. Pube dye. Who knew?

As I was in a rush, I didn’t have time to read the packaging of this amazing product, but I made a mental note of the company’s site address so as to better educate myself on the cosmetic industry’s newest attempt to cash in on our general feeling of inadequacy in our natural state. And what bettybeauty.com tells me is that creator Nancy Jarecki got the idea while visiting a salon in Rome where the colorist-in-residence would provide her customers with a little package of the dye she used on their hair to color their short and curlies with in the comfort of their own homes. So impressed was Ms. Jarecki with this idea that when she got back to the States she teamed up with salon owner, a gynecologist, a toxicologist, and a hair dye manufacturer to create the Betty pubic hair dye collection.

Betty pube dye is available in black, auburn, blonde, brown, hot pink, and, for the modern bride, pale blue. (You know, something old, something new, something borrowed, something blue…yikes.) The company also produces Betty Charmcils, which are stencils that you can use in conjunction with razors or wax to form your pale blue pubic hair in to sexy shapes like bowties and peace symbols.

Huh. Pube stencils. Who knew? Read More »