Now that Kate Moss’s collection for Topshop is a few weeks old, London has a new fixation: the FitFlop. It’s a “biomechanically engineered” flip - flop that promises to “make your bum smaller and your legs leaner.”

FitFlops are supposedly so intense that the creators recommend wearing them sparingly at first, so not to exhaust or injure your legs. No testimonials yet as to whether FitFlops deliver, but they’re currently completely sold out across the UK and there is already an extensive waiting list for the next batch.

I know, I know, it’s upsetting — nothing worse than a waiting list — but you can take comfort in the fact that the FitFlops are hideous. They’re definitely the Uggs of summer.

See for yourself (and decide that you’d just rather go to the gym).

If you’re like me, you’re tight on cash, trying to be as active as possible (so you can eat all the fudgsicles you want this season. That shit is good), and enjoy being outside. You might also have this strange fear of bats flying in your window and then landing on your head at night…but we can talk later about that.

In any case, I do a lot of walking in the summer, and I suspect you do too. I also love cute shoes. I’m sure we’re alike in that way as well.

If these two things are true, perhaps your feet also look as though tiny elves have hacked and scraped away at what was once beautiful, pristine skin. Cute shoes don’t always mean comfortable shoes, and walking every day can turn a slightly uncomfortable chafe into deadly pain in less than twenty minutes. Read More »