The thought of bathing suit shopping will make most women cringe. Those harsh lights. The mirrors. The way your legs look super pale after a winter of sweat pants and Uggs. And the extra few pounds that found their way onto your ass since the last time you saw yourself wearing so little.

Who would enjoy that?

I remember the first time I went bathing suit shopping with my mom. I was young, naive and didn’t care what my pudgy body looked like in that Barbie bathing suit. But my mom was a different story. I remember hearing the now-familiar gasp/shreik combination as she pulled on suit after suit…and came out empty handed…in tears.

It is sad but true (and recently proven in a poll by Fitness Magazine): Shopping is no leisure activity. In fact, to most women, it is a nightmare for their self-esteem. Fitness magazine polled 1,001 women about their experiences with shopping and some of the more staggering statistics are below: Read More »